Programmatic advertising illustration

Programmatic ads — NZ specialists

Delivering automated, data-driven ad campaigns across New Zealand inventory — from open web to premium exchanges.

We optimise CPM, viewability and conversions using local audience signals and transparent reporting.

DSP dashboard

Why programmatic in NZ?

Programmatic unlocks precise reach across local publishers, mobile apps, CTV and premium exchanges — all with real-time bidding and audience-layer targeting tailored to New Zealand consumers.

  • Scale across NZ inventory with budget control
  • Audience enrichment with first-party data
  • Brand-safe placements and viewability thresholds
NZ audience targeting

How it works

We combine DSP tactics, audience signals, and creative testing to deliver efficient reach and measurable outcomes.

We map NZ audiences, identify high-value segments and match them to inventory types (mobile, desktop, CTV).

Real-time bidding, frequency caps, and adaptive bid algorithms focused on KPI efficiency.

Transparent reporting with viewability, brand lift and conversion tracking — tailored for NZ market compliance.
Programmatic workflow

Audience signals & privacy

We use a mix of contextual, first-party and compliant third-party signals while respecting Kiwi privacy laws and preferences.

  • First-party audience modelling
  • Contextual targeting for cookie-light environments
  • Consent-first approach — aligned with NZ guidance
Account manager
Account Manager — NZ

Dedicated local support for campaign set-up, optimisation and reporting.

Case studies

Selected examples of programmatic campaigns run for NZ clients.

Case study 1
Retail launch — Auckland

High-reach CTV and mobile strategy increased store visits by 18%.

Case study 2
Tourism awareness — NZ wide

Contextual and behavioural mix lifted engagement while staying brand-safe.

Case study 3
eCommerce CRO

Programmatic retargeting reduced CPA by 27% across key segments.

Pricing & packages

Flexible media-only or managed-service engagement models. Sample price buckets below (NZD).

PackageMedia budgetService feeBest for
Starter$2k–$5k / month12% or $350 p/mLocal businesses testing programmatic
Growth$5k–$20k / month10% + optimisationScaling regional campaigns
Enterprise>$20k / monthCustom SLANational & multi-channel

Ready to start?

We work with marketers and agencies across New Zealand to plan, buy and optimise programmatic campaigns with clear KPIs.

Quick facts
120+
Campaigns run in NZ

Local support • Measurable outcomes