Digital ads audit — fast actionable review for NZ advertisers
Comprehensive audit of Google, Meta, programmatic and tracking stacks to lift efficiency and scale in New Zealand markets.
What we check — quick summary
A targeted checklist focused on performance leakage, measurement gaps and high-impact creative tests.
- Account structure & campaign setup (Google/Meta)
- Conversion tracking, tag deployment and attribution sanity
- Audience strategy, exclusions and lookalike hygiene
- Creative consistency, versioning and copy testing framework
- Bid strategy alignment and budget pacing
- Privacy & compliance for New Zealand requirements
Audit phases & timeline
Structured phases to get from discovery to prioritized fixes with clear owners and expected impact.
| Phase | Activities | Deliverable | ETA |
|---|---|---|---|
| Discovery | Access, data pull, stakeholder intake | Audit plan | 1–2 days |
| Technical & Tracking | Tag audit, events, GTM, server-side checks | Fix list + priority | 2 days |
| Campaign & Creative | Structure, audiences, creatives review | Optimization playbook | 1–2 days |
| Reporting & Handover | Dashboard suggestions, next 90-day plan | Final report | 1 day |
Deliverables
- Executive summary with top 5 opportunities
- Technical fix list for tracking and attribution
- Creative test plan and sample ad variants
- Audience & bidding changes with expected ROI uplift
- 90-day roadmap and KPI dashboard template
All deliverables include practical steps and estimated effort to implement in-house or via our team.
Case snapshots
Retail NZ — conversion recovery
Recovered 18% of lost conversions by fixing server-side events and improving attribution.
B2B SaaS — lead quality lift
Refined audience stack and creative sequence — CPL down 27% within 6 weeks.
Hospitality — seasonal scaling
Adjusted bidding and creatives for seasonal demand — ROAS improved 34%.
FAQ — common audit questions
Next steps
Ready to book an audit? Use the button to request a short scoping call so we can prepare a precise intake.